Social media marketing is much more than having a Facebook page and sending a few tweets. It is about understanding all of the available tools and knowing which ones to use and how to use them most effectively. It’s about understanding terms such as “the fundamental shift in power”, “link love”, “Google Juice” and “What the SEO advantages are to blogging?”. It’s about using QR codes and mobile marketing, “segmenting”, and “day parting” to achieve a 35% email conversion rate. It’s about in-game advertising, virtual worlds, and video marketing. It’s a lot more than you ever thought! Join Lon Safko, the author of the best-selling book The Social Media Bible and get a completely different perspective on digital marketing! Because - as they say - you don’t know what you don’t know!
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- Lon Safko Social Media Author, Speaker, Strategist & Futurist, Lon Safko Lon Safko is an innovator and professional speaker with over 25 years of experience in entrepreneurship, marketing, sales, strategic partnering, speaking, training, writing, and e-commerce. He is the founder of 14 successful companies, including Paper Models, Inc., holds 3 patents for Internet advertising, has 18 inventions and more than 30,000 personal records as part of the permanent collection of the Smithsonian Institution in Washington, D.C. and is the inventor of the “First Computer To Save A Human Life”.